![]() ![]() Future-proofing your CRM against the inevitable cloud migration.How to leverage a CRM to drive tangible bottom line growth.The challenge of maintaining CRM data integrity. ![]() How to future-proof a CRM solution?Ĭombining these trends with conversations we’ve had with CRM leaders in sell-side organisations has revealed some potential pitfalls that may accompany this rapid growth: In 2008, only 12% of businesses used cloud-based CRM – this figure has now increased to 87%. In addition, there has been a shift away from on-premise hosting solutions towards more flexible cloud options. Increased usage of multiple communication channels has rapidly accelerated the demand for mobile CRM solutions. Other trends that we are seeing have been accelerated by the COVID-19 pandemic. Love them or loathe them, CRMs are not going anywhere. According to SuperOffice, CRM usage in 2019 grew from 56% to 74%, and 91% of business with over 11 employees using a CRM compared with 50% with 10 employees or less. By 2025 the CRM sector will have doubled in 5 years to over $80 billion. What will CRM look like in five years’ time?Įstimated to be a $40 billion dollar industry last year, the CRM industry is the largest software industry and is expected to continue growing at a rate of 14.2% CAGR. “CRM is the bundling of customer strategy and processes, supported by the relevant software, for the purpose of improving customer loyalty and, eventually, corporate profitability.*” ![]() Enriching a modern-day CRM to thrive in tomorrow’s world.Addressing today and tomorrow’s CRM pain points. ![]()
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